As the name ‘Back to Roots’ hints, we believe in going back to the good old days of fresh and safe consumption of fruits. We work with farmers to assure the best for our customers. They say customer is the king, for us both farmers and customers are important. We stand rooted with the farmers to align with fair trade practices. Back to roots played a vital role in educating farmer communities that growing fruits can be economically viable and profitable. Our direct to customer approach (D2C) helps us in understanding the changing needs of individual customers. We use this learning to work with the farmers/growers in producing quality fruits that are pesticide and residue free.